Santi Elias was born 1975 in Buenos Aires, Argentina. When he was 6 years old, his grandfather, a pilot, gave him his first Super 8 camera and since then he always had a camera under his arm filming everything around him.
When he was still a teenager, influenced by the Super VHS and linear editing, he filmed and edited in a corner of his house all kinds of videos. In high school he joined the Symphony Orchestra of his school, and, at the same time, he began studying music at the School of Music in Buenos Aires.
At 15, he found an old Canon AE1 and started to experiment with the developing process, installing a darkroom in a bathroom of his house. He then attended the University of Film, where he studied Cinematography and Film Direction.
Experimental short films, video art, different trips, paragliding, rock bands, pictures, are some of the works he carried out as he advanced his studies on film making and music.
In 1997 Santi started working at a production company where he performed different activities: camera assistant, editor, grip, as well as filing U-Matic videos in a big basement.
After working in several TV shows, where he began his career as assistant director and second unit director, with a 16mm Bolex camera, in 2003 he started working in Landia as assistant director for Andy Fogwill and Agustín Alberdi.
As his career as assistant director moved forward, he worked, during 2007 and 2008, for Pioneer Productions, assisting international directors such as Fuglsig Nicolai, Frank Budgen, Traktor, Dante Ariola, Peter Thwaits, Sid & Ad, among others.
In July 2008, he began directing, shooting commercials for La Comunidad, MTV, JWT, Kepel & Mata, McCann, Ogilvy, Young & Rubicam, Madre Buenos Aires, Don Bue among others, looking for new production techniques and making alternative business for the media.
In 2011 he joined the staff of directors of Primo, beginning to explore new markets like Brazil, USA and Europe, shooting commercials for such clients as Nike, Pepsico, Garbarino, Citibank, Santander and Unilever and working with agencies such as Ponce Buenos Aires, BBDO, Fisher, Young & Rubicam and Leo Burnett among others.
During 2013 and 2014, Santi worked mostly in Argentina shooting commercials for Disney and Pepsi among others. He also did some work for the EEUU Hispanic Market like the Metro PCS and EAS Sports campaigns.
During 2015, Santi joined forces with Don Buenos Aires and did the “Summer” and “Termotanque” campaigns for Fibertel. Nowdays, he is shotting a commercial for Renault with Publicis Graffiti, featuring the National Rugby Team.