Keith McCarthy

Keith is a masterful visual storyteller, with a distinctive style that combines stunning cinematography and a wry sense of humour. His background in writing for the screen, and a finely tuned sense of comedic timing, can be seen across much of his work for brands such as Nike, Volkswagen, Subaru, adidas and Coca Cola. Innovative work for Channel 4 sports, has led to a number of high-octane, action-driven projects, making stunt work also a standout feature in his repertoire.


In addition, Keith’s talent for putting people at ease and skillfully directing non-actors has made him the top choice for shaping the performances of sports legends including Beckham, Messi, De Bruyne, Lukaku and Pogba.


His work has been recognised by BAFTA, D&AD, British Arrows and Cannes Lions.

Selected Work

the chase

the chasePERSIL





play less nice

play less niceNIKE

it’s not the same without you

it’s not the same without youTUBORG

nemeziz engage

nemeziz engageADIDAS