“God is in the details”, and Blitz has handcrafted a career from them. His perfect balance of food, objects and characters are lit exquisitely and captured with life creating a choreography of images that mine beauty from the familiar.
No matter where he turns his cinematographer’s eye, Blitz’s work offers an irresistible experience that plays detail against environmental textures, nuanced sound design, dynamic editorial rhythms, and intrinsic music. When creating visual icons and deft campaigns that turn products into objects of desire, each of these elements is, at least for Irv Blitz, a cinematic sine qua non.
Blitz is continually mastering and evolving his visual style. Though he started off in the studio, giving soul to inanimate objects by designing the most engaging action they could take, his current commercial work often finds him on location in a chef’s kitchen, a case study house, or on a beach in the late afternoon, where he can invest products with visual spontaneity and more familiar environments.
Blitz applies his imagination to exciting, photographic imagery resulting in commercial campaigns that reflect his exquisite yet unforced aesthetic. Blitz sees art in everything; his work is but one more expression of that art. Perhaps that is why it feels so alive?
