Daniel Skoglund

Since graduating with an MA in Graphic Design from Konstfack, Stockholm in 2005, Daniel Skoglund has developed a signature visual-driven language.

His trademark style often results in a mix of live action and in-camera FX, which translates seamlessly into advertising genres as vast as fashion, beauty, luxury and automotive advertising.

Daniel is best known for his unique visual language, dynamic precision and striking cinematography. He has always had a raw passion for visual communication, whether it’s in the shape of ads, illustration, photography, fashion or contemporary dance.

Daniel’s beauty work results in hand-crafted compelling stories for clients such as Oriflame, Lumene and Nexxus, as well as fashion jobs for clients such as Helmut Lang, Monki and H&M.

Daniel has created the visual language of high-end brands including Baccarat, Louis Vuitton, Philips, Canon, Samsung, and many projects with Absolut Vodka, as well as a six-film global campaign for Jaguar starring Benedict Cumberbatch.

Selected Work

step inside

step insideM




visual serachH&M


introducing the burgerMAX




born to createGENESIS